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Philippe Malaval

Philippe Malaval, graduated from Toulouse Business School, Doctor in management and habilitated to supervise research, is Professor of marketing and sales, in charge of several Master Programmes and MBAs or DBAs. He is also teaching in Engineering Schools. Experienced from the Industrial field, he founded and manages Business Conseil. Specialised in BtoB marketing, he is the author or co-author of several books from Strategy and Management of Industrial brands (published in Usa), BtoB brands and Aeropsace Marketing Management with Christophe Bénaroya (published in USA, Italy, China). He also is the author of Pentacom with Jean-Marc Décaudin.